Ads & Sponsorships

EMC Insurance Companies uses print ads, radio and billboards to advertise our strengths to agents and to the general public. We also participate in school programs and sports marketing in select areas.

Print Ads

EMC’s 2009 print ads encourage insurance agents and their clients to take a fresh look at what EMC has to offer. Agents rely on EMC for niche commercial lines, but we also offer competitive “Main Street" products for small and medium size business customers, as well as comprehensive personal lines in selected territories. The print ads are featured in more than 30 national and state publications.

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Radio

EMC runs radio ads in the Des Moines market and other selected markets in the country. The “voice of EMC,” who is an EMC employee, explains hazards at home and work—and she makes suggestions on how to make your life safer. Click the links below to listen to our radio ads:

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Billboards

The stars of our billboard advertising campaign are EMC employees who are promoting their dedication to EMC and the communities we serve. One of the billboards shows the EMC building at 7th and Mulberry in downtown Des Moines, Iowa. The billboards rotate locations in the Des Moines metro area.

   

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School Support

School programs directly support EMC’s policyholders and the school systems in Iowa and Kansas. Read with Me! in Des Moines and Reading Caravan in Wichita are designed to promote the importance of reading to elementary school students.

Each month, EMC gives $500 to a school in each of these viewing areas for use in its library. Parents and teachers send entries explaining the reason why their child’s school or class should be awarded the $500 prize from EMC. Winning participants are featured on the news—KCCI News Channel 8 in Des Moines or KAKE-TV in Wichita.

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Sports Promotions

EMC uses sports marketing to extend our Count on EMC^® brand to external audiences—to improve corporate awareness in the communities in which we do business and to help our agents sell our products by increasing our name awareness.

The Charlotte, Chicago, Des Moines and Milwaukee Branches currently participate in our sports marketing program.

• Chicago Cubs Baseball
• Drake Bulldogs Men's and Women's Basketball and Football
• Iowa Hawkeyes Football and Men’s Basketball
• Iowa State Cyclones Football and Men’s Basketball
• Milwaukee Brewers Baseball
• North Carolina Tar Heels Football and Men’s Basketball

The branches vary in their level of involvement (signage, radio ads during the game, pre or postgame commercials, etc.), as well as the sports during which they advertise.

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